I have spent much of my career thinking globally. So why build a show focused on people whose lives and careers were built in Vietnam? The answer begins with my mother.
She raised my brother and me on her own when we had very little, and she made sure I understood where our family’s story began. My interest in Vietnam starts with that personal connection. What is happening in the country today gives it a new purpose.
I have spent decades around markets, businesses, technology, and capital. That experience teaches you to question the headlines and look closely at what is happening underneath. Vietnam has real challenges, and its growth will not move in a straight line. I recognize those realities. Looking toward the next decade, I also see A PHOENIX RISING.
Vietnam’s economy grew 8.02% in 2025. The World Bank currently projects approximately 6.8% growth for 2026, while the IMF’s mid-2026 outlook is more bullish at approximately 7.5%. Those figures deserve attention. What interests me more is the work and the lives behind them.
I want to hear from the entrepreneurs building businesses, the artists creating, the scientists working, the athletes competing, and the executives making difficult decisions. I want to understand what they have been through, what went wrong, what success changed, and what they are still figuring out.
Through VietUntold, I want to capture how these people think while they are making the decisions that will shape their futures. Their ambitions, doubts, and changing perspectives belong in the record alongside their achievements. Together, these conversations can preserve a chapter of Vietnam’s history through the voices of people living and shaping it.
My experience will inform the questions, but there is a great deal I want to learn from theirs.
I have spent a lot of years being interviewed. Now I want to ask the questions.
Jenny Q. Ta